I am a Psychology PhD student at The University of Nottingham specialising in The Psychology of Predicting Behaviour using Big Data. I graduated in Psychology with International Study from The University of Nottingham with a 1st class (HONS) BSc. 2013-2014 I studied at Lund University, Sweden, as part Universitas 21 exchange programme.
March 2017 - Present
My work for The University of Nottingham involves analysing large academic data sets using machine learning methods, and presenting the findings. The data is primarily on students' performances in exams, course work, and other assessments. The goal is to aid the development of fair and accurate marking techniques and schemes across a range of subjects and departments.
October 2015 - Present
My PhD is investigating how psychological research is best conducted using big data, where the goals are to have interpretable and generalisable models of human behaviour. I am supervised by Pete Bibby and David Clarke from Psychology, and James Goulding from N/LAB at The University of Nottingham.
July 2018 - Present
I am working with brainpool.ai to offer my data analysis skills on a freelance basis. I specialise in learning analytics, psychometrics, and using machine learning methods which are interpretable for improved customer understanding (as well as prediction). If you are interested in working with me please email
July 2013 - August 2013
During the 6 week Developmental Psychology internship at The University of Nottingham I actively helped to plan and run the university's Summer Scientist Week (SSW). SSW is a fun few days for children, which also serves as a pool of participants for the Developmental Psychology researchers working in and around Nottingham. My role involved event organisation, setting up the data base, testing the children's vocabulary ability using BPVS (including autistic children), calibrating the test scores, and inputting and analyzing the data in Excel.
July 2015 - October 2015
BIG DATA PSYCHOLOGY
A lot of our daily purchases are driven by various psychological factors. For example, people can buy chocolates either because of habit or because of lapses in self-control when facing a pack of Maltesers at the till. Whilst a wealth of decision-making literature studied psychological mechanisms of impulsive and habitual behaviours in the lab, there is still not enough research translating decision-making theories into real world choices. The Digital Economy opens up a new era in the research of human behaviour, as information about what we buy, where we travel and even what we eat can be recorded “online”, producing evidence that is more accurate than self-reported logs. This project analysed how we categorize and understand different clusters of individual daily decisions and how to interpret the outputs of these analyses.
June 2019 - August 2019
DATA SCIENCE FOR SOCIAL GOOD
I was a fellow on the Data Science for Social Good (DSSG) 2019 ran by Imperial College London and in partnership with The University of Chicago, The Alan Turing Institute, and Warwick University. This programme looks at how we can harness the power of data science to enable charities, start-ups, NGOs and governmental departments operating in the social good space to grow. I worked on a project in partnership with IEFP in Portugal, building a recommender system to improve employment outcomes in mainland Portugal.
PUBLICATIONS AND PROFESSIONAL ACHIEVEMENTS
Lavelle-Hill, R. E., Smith, G., Bibby, P., Clarke, D., & Goulding, J. (2019, September 20). Psychological and Demographic Predictors of Plastic Bag Consumption in Transaction Data. https://doi.org/10.31234/osf.io/nv57c
European Conference of Personality, Zadar 2018. "Using Machine Learning Techniques to Examine the Relationship between Money, Personality, and Well-being."
GovTechLab Knowledge Transfer Consortium, London, 2018. "Big Data for Social Good"
World Conference of Personality, Hanoi 2019. "Bags of money or bags of Impulsiveness? Psychological and Demographic Predictors of Plastic Bag Consumption in Big Data."
Awarded The University of Nottingham Travel Prize 2019.
Speaker at DSSG Data Fest 2019
Interviewed on BBC world service Newsroom on the psychological and demographic predictors of plastic bags.
UNIVERSITY OF NOTTINGHAM
2011 - 2015
1st class (HONS) in BSc Psychology (with international study)
Incl. Cognitive Psychology,
Personality and Individual Differences
2013 - 2014
Cultural Perspectives on Health,
Violence Gender and Culture,
Politics in The Middle East,
History of the Holocaust
C. SUSSEX COLLEGE
2009 - 2011
Physical Education (A)